The retail blog

In the Retail Blog we discuss topics, trends and tricks that are of interest in the retail industry. B2B shifting focus to B2C where the omnichannel transition is essential. Other relevant topics are expanded upon. Sales forces, brand experiences, pop-up stores, in store marketing and more.

 
Featured
4 STEPS TO CREATE AN ONLINE SALES TRAINING
4 STEPS TO CREATE AN ONLINE SALES TRAINING

We’ve been developing store staff trainings for more than a decade and going from the physical format with all its benefits and limitations to the e-learning platform gives a whole new line of opportunities. 

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CEO INTERVIEW - SALEMATE, THE NEW SMART RETAIL MANAGEMENT PLATFORM
CEO INTERVIEW - SALEMATE, THE NEW SMART RETAIL MANAGEMENT PLATFORM

Today we meet with Jens Brinck to discuss the ideas behind the platform design and what brands will gain from using it.

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WHAT’S THE TRUE VALUE OF YOUR FIELD SALES TEAM?
WHAT’S THE TRUE VALUE OF YOUR FIELD SALES TEAM?

Leaders in most sales organizations know that an effectively operating field sales team is a substantial contribution to generating sales. But do they know why or is it a gut feeling? 

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MEMORABLE BRAND EXPERIENCE AT EXHIBITIONS
MEMORABLE BRAND EXPERIENCE AT EXHIBITIONS

Do you want your exhibition to be memorable for your visitors? See how we use different techniques and perspectives in our highlights movie from this year's Elkjøp Campus

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WITH SPRING COMES THE NORDIC EXPO SEASON
WITH SPRING COMES THE NORDIC EXPO SEASON

There are so much that can be done to create engagement and enthusiasm at expos and retail trainings. In the Nordics it is a busy season for these activities within consumer electronics, mobile and home appliances. Are you ready to bring your A-game this spring?

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MOBILE WORLD CONGRESS
MOBILE WORLD CONGRESS

In this post we have compiled two very hot takeaways from the sessions at Mobile World Congress 2019

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CES TREND REPORT
CES TREND REPORT

Consumer Electronic Show 2019, the place where the whole world get together to discuss and experience what tech trends that will have the most impact going forward. Here are some of the highlights.

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BIKINI BERLIN
BIKINI BERLIN

Bikini Berlin, a legendary entertainment and shopping area that has reestablished itself as highly relevant to its retail and shopping crowd. We have been there to check out what makes it so attractive! 

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PARIS MOTOR SHOW
PARIS MOTOR SHOW

This year Gorm Larsen Nordic were invited to Paris motor show and here are our two retail takeaways.

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IFA CONVENTION
IFA CONVENTION

Join us as we summarize IFA convention 2018 and look into the increasing spread of connectivity that impact shoppers and change consumer behavior throughout the shopper journey.

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ELKJØP AT NORWAY CUP
ELKJØP AT NORWAY CUP

Elkjøp initiated a brand activation camp at Norway Cup 2018 where brands provided brand experiences.

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SALES TRAINING
SALES TRAINING

Sales training is at the very core of every retail agency. Get sales training insights from retail agencies across Europe that will enhance your retail performance!

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SALES FORCE ROI
SALES FORCE ROI

The traditional external sales force ROI model has changed. See how you can optimize the use of sales force teams in the omnichannel landscape to meet the new customer behavior.

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WHAT IS IN STORE MARKETING?
WHAT IS IN STORE MARKETING?

To increase store sales, you need to make sure your in in store marketing make your product the most intuitive to sell and give your end customers the best product experience. 

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