The retail blog

In the Retail Blog we discuss topics, trends and tricks that are of interest in the retail industry. B2B shifting focus to B2C where the omnichannel transition is essential. Other relevant topics are expanded upon. Sales forces, brand experiences, pop-up stores, in store marketing and more.

 
Featured
DENMARK’S TWO LARGEST RETAIL AGENCIES ARE MERGING, BECOMING A LEADING NORDIC PLAYER WITH INTERNATIONAL AMBITIONS
DENMARK’S TWO LARGEST RETAIL AGENCIES ARE MERGING, BECOMING A LEADING NORDIC PLAYER WITH INTERNATIONAL AMBITIONS

For several years, Gorm Larsen Nordic and Brandiators have been Denmark’s two leading retail agencies and the largest in the Nordic region. Both companies help large international brands reach their Nordic end-users in physical stores and online.

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8 WAYS TO UTILISE YOUR FIELD SALES TEAM DURING COVID-19
8 WAYS TO UTILISE YOUR FIELD SALES TEAM DURING COVID-19

We hope you can use some of these ideas to keep your business operational during COVID-19 and profitable thereafter.

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WHAT IS THE STATUS FACTOR OF THE FUTURE?
WHAT IS THE STATUS FACTOR OF THE FUTURE?

At CES 2020 Mercedes presented what they believe will be the status factor of the future!

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4 STEPS TO CREATE AN ONLINE SALES TRAINING
4 STEPS TO CREATE AN ONLINE SALES TRAINING

We’ve been developing store staff trainings for more than a decade and going from the physical format with all its benefits and limitations to the e-learning platform gives a whole new line of opportunities. 

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CEO INTERVIEW - SALEMATE, THE NEW SMART RETAIL MANAGEMENT PLATFORM
CEO INTERVIEW - SALEMATE, THE NEW SMART RETAIL MANAGEMENT PLATFORM

Today we meet with Jens Brinck to discuss the ideas behind the platform design and what brands will gain from using it.

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WHAT’S THE TRUE VALUE OF YOUR FIELD SALES TEAM?
WHAT’S THE TRUE VALUE OF YOUR FIELD SALES TEAM?

Leaders in most sales organizations know that an effectively operating field sales team is a substantial contribution to generating sales. But do they know why or is it a gut feeling? 

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MEMORABLE BRAND EXPERIENCE AT EXHIBITIONS
MEMORABLE BRAND EXPERIENCE AT EXHIBITIONS

Do you want your exhibition to be memorable for your visitors? See how we use different techniques and perspectives in our highlights movie from this year's Elkjøp Campus

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WITH SPRING COMES THE NORDIC EXPO SEASON
WITH SPRING COMES THE NORDIC EXPO SEASON

There are so much that can be done to create engagement and enthusiasm at expos and retail trainings. In the Nordics it is a busy season for these activities within consumer electronics, mobile and home appliances. Are you ready to bring your A-game this spring?

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MOBILE WORLD CONGRESS
MOBILE WORLD CONGRESS

In this post we have compiled two very hot takeaways from the sessions at Mobile World Congress 2019

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CES TREND REPORT
CES TREND REPORT

Consumer Electronic Show 2019, the place where the whole world get together to discuss and experience what tech trends that will have the most impact going forward. Here are some of the highlights.

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BIKINI BERLIN
BIKINI BERLIN

Bikini Berlin, a legendary entertainment and shopping area that has reestablished itself as highly relevant to its retail and shopping crowd. We have been there to check out what makes it so attractive! 

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PARIS MOTOR SHOW
PARIS MOTOR SHOW

This year Gorm Larsen Nordic were invited to Paris motor show and here are our two retail takeaways.

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IFA CONVENTION
IFA CONVENTION

Join us as we summarize IFA convention 2018 and look into the increasing spread of connectivity that impact shoppers and change consumer behavior throughout the shopper journey.

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ELKJØP AT NORWAY CUP
ELKJØP AT NORWAY CUP

Elkjøp initiated a brand activation camp at Norway Cup 2018 where brands provided brand experiences.

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